Bright Ideas

Tiantian Xuenong: China's first pay-for-knowledge agricultural platform

  • China
  • 5 min read
  • Jan 11, 2019
  • By Liu Jing

Capitalizing on a deep understanding of Chinese agriculture, this startup is building an online school where farmers can learn agricultural and business skills

Even though China is now the second largest economy in the world, its agriculture sector remains one of the most inefficient. About 18% of China's workforce were employed in farming in 2017, yet agriculture accounted for less than 8% of national GDP that year.
One of the main reasons for the inefficiency is a lack of agricultural knowledge and skills on the part of Chinese farmers.
In 2016, almost half of Chinese farmers had only a primary school education. In addition, China has one agricultural technician for every 10,000 residents, whereas developed countries have 30–40. As a res...

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Edited by Wendy Lovinger

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