More than a rentals platform, Baozupo is a lifestyle brand for female executives living alone in Beijing, offering social activities and affordable yet tastefully-furnished rooms.
Why
Difficulty finding suitable housing
Tenants pay high commission to agents and three months’ deposit, yet room quality isn’t guaranteed.
Demand from twentysomethings
Workplace newbies in urban China cannot afford to buy, and aren’t entitled to subsidized housing.
6-hour daily commute
Beijing is world’s most expensive city for renters, and cheaper suburban housing is far away.
Market
RMB 4 trillion
Projected China’s rental market size by 2030, from RMB 1.1 trillion in 2016 – growth driven by young executives originally from the provinces living and working in the metropoles.
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