ENJOY has become the online brand synonymous with Chinese middle/upper-class lifestyle shopping, with its sleek design and curated selection of must-have gourmet and home items.
Why
Love shopping, but demanding
China’s rich middle-class consumers are ready to invest in high-quality products and experiences.
Aspirational purchases
Others are hungry for quality brands they believe will help them attain higher social status.
Market
500 million
Expected size of China's middle class by 2020. China’s consumer spending is worth about US$1 trillion, with purchases increasingly taking place online.
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