INNOVATION AT YOUR FINGERTIPS
Updated: 12/2017
Haoyiku
China / Hangzhou , China
Pitch
This startup sidesteps the e-commerce counterfeit problem by enabling consumers to buy genuine products online for less.
Why
Cheaper merchandise wanted
Customers are always hungry to buy branded merchandise at a discount.
Counterfeit products sold online
In China, online marketplaces are awash with counterfeit goods.
Supply surplus
Many brands need buyers to relieve them of their overstock inventory.
Market
RMB 37.05 trillion
Expected value of China’s e-commerce market in 2018, with an anticipated year-on-year growth of 11.7%.
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