Mobile game developer and distributor Hero Entertainment has achieved unicorn status by promoting its gaming IP through offline esports competitions and movies.
Why
Few good Chinese games
The increasing numbers of mobile gaming fans in China desire higher quality Chinese products.
Improving the offline experience
Developers have struggled to create a well-integrated offline mobile gaming user experience.
Lack strong gaming IP
In the pan-entertainment age, the commercial value of entertainment IP is nearly RMB 500 billion.
Market
RMB 83.44 billion
The revenue generated by China’s mobile esports market reached RMB 83.44 billion in 2018, a 14.2% increase over 2017. There are 428 million Chinese esports gamers.
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