A record IDR 3 billion fundraiser has transformed social activist startup Kitabisa into a popular crowdfunding hub, with transparency and accountability as its corporate mantra.
Why
Lack of accountability, transparency
Difficult to track financials of fundraising campaigns in Indonesia.
Payment hassles
Traditional fundraisers find it hard to collect and account for donations.
Limited marketing budgets
Activists cannot afford expensive marketing campaigns, which limits their fundraising capabilities.
Market
88 million
The estimated number of middle-class Indonesians with substantial disposable incomes, which may be donated to social causes and charities.
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