Using a direct-to-customer (DTC) model, Smile Formula brings down the cost of teeth straightening by two-thirds and makes the whole procedure much easier for customers.
Why
Orthodontics costs a fortune
Teeth-straightening treatment can cost anything from RMB 8,000 to hundreds of thousands of RMB.
Growing oral care awareness
Young adults are more conscious of enhancing their looks with dental health and beauty
Traditional process is tedious
Traditional teeth straightening with metal bracers involves many dental appointments and long waiting time.
Market
$5.65bn
Estimated value of the global invisible orthodontics market in 2026, growing at a CAGR of 11.5% from 2021: 360 Research Reports.
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