Xinwei’s home-delivered prepped meal kits are an easy, economical way to whip up a gourmet western meal at home using fresh, quality ingredients and seasonings.
Why
Lack cooking skills
China’s young urban middle class prefer home-cooked food but lack time and culinary skills.
Western dining is expensive
Chinese diners are willing to pay a premium for western dining, contributing to higher prices.
Food quality concerns
Consumers are increasingly concerned about food quality, hygiene and nutrition –the problems of eating out.
Market
RMB 160 billion
Value of China’s on-demand F&B market in 2015, a value forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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