More Asian men are into skincare and health products, and Elio is here to help (discreetly)

© Elio

Elio believes offering privacy, free online consultations and discreet product packaging will encourage more men to take better care of their health

Getting more men to talk about personal health and skincare needs is both a challenge and an opportunity for Waldo and Walton Hartanto to break into Indonesia's $2bn market for skincare products. In 2018, the Indonesian brothers created Elio, a health portal and app for men. Inspired by Helios, the mythological Greek personification of the sun as a universal symbol of life, strength and longevity, the co-CEOs hope to spark conversations around three common topics so that men can be proactive over their health.“We noticed that there were very few innovations in the men’s health and wellnes...
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Edited by Suzanne Soh

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