“We were almost chased out”: Aruna co-founder Utari Octavianty on empowering Indonesia’s fishing villages

© Aruna

Despite a lack of infrastructure and threats from middlemen, Aruna continues to help Indonesian fishing communities find buyers for their catch and manage their money better.

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Indonesia's fishing communities face some pressing problems, including a lack of financial literacy, limited access to financing and dependence on brokers and middlemen. These issues have severely limited fisherfolk's incomes, causing more people to abandon the trade.Aruna, a startup based in Jakarta, is attempting to solve this problem by connecting fishing villages with enterprise-scale buyers through an e-commerce platform. The company currently works with 15 fishing communities in Indonesia, with a focus on fishing villages outside of Java. Their approach, however, does not start with...
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Edited by Matt Stanley

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