“We were almost chased out”: Aruna co-founder Utari Octavianty on empowering Indonesia’s fishing villages

© Aruna

Despite a lack of infrastructure and threats from middlemen, Aruna continues to help Indonesian fishing communities find buyers for their catch and manage their money better.

Indonesia's fishing communities face some pressing problems, including a lack of financial literacy, limited access to financing and dependence on brokers and middlemen. These issues have severely limited fisherfolk's incomes, causing more people to abandon the trade.Aruna, a startup based in Jakarta, is attempting to solve this problem by connecting fishing villages with enterprise-scale buyers through an e-commerce platform. The company currently works with 15 fishing communities in Indonesia, with a focus on fishing villages outside of Java. Their approach, however, does not start with...
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Edited by Matt Stanley

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