AltStory: Putting the audience in the director's chair

China

5 min read

Aug 09, 2019

By Hua Nan

©AltStory

The Chinese startup has taken interactivity to another level by letting TV and movie viewers decide where the action goes, and how it all ends.

Late last year, Netflix released Black Mirror: Bandersnatch, the latest film in its science fiction anthology series. What made it such a hot topic of conversation among its fandom was its interactivity: viewers could make decisions for the main character, Stefan, a young programmer building a video game based on a make-believe novel.
Just a week after Bandersnatch debuted, AltStory, a Beijing-based startup specializing in interactive film and television plays featuring real-life actors, released its first production – Mystery of Antiques: Origin of the Buddha Head – on Tencent Video, one o...

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Edited by Vincent J Morkri

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