Buy Yourself GO: Relieving the pressure in high-demand retail

Spain

4 min read

Apr 26, 2019

By Emanuela Ferraro

Buy Yourself

Buy Yourself's patented self-checkout technology specifically targets peak sales periods for bricks-and-mortars and requires no prior download of software

Lines in brick-and-mortar stores, especially during peak sales periods like Christmas or end-of-season sales, are a real pain point for customers. Indeed, according to a study by Epson, over 37% of people abandon a store after waiting in line for longer than five minutes. This equates to a drop in turnover of about 24.8%.
Enter Buy Yourself, a Spanish startup founded in 2016 specifically to design a technology to allow brick-and-mortar customers to pay for products using their phone. The idea was born when co-founders Guillerm Villalón (CEO), Luis Manuel Per&eacu...

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Edited by Celine Lim

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