The Big Picture

Circular economy: Discarded goods get a new lease of life in Spain

  • Spain
  • 9 min read
  • Jan 24, 2019
  • By Emanuela Ferraro

Image: Shutterstock

From e-chargers inside phone booths, recycling chatbots to refurbished stadium seats from Atlético Madrid, the offbeat magic of the circular economy is fast becoming a lucrative business in Spain

Serial-entrepreneur Andrés Martínez of iUrban nearly missed a job interview when his phone battery started to run out while he was following directions to the office location. It was the eureka moment when he saw the incredible business potential of installing mobile charging stations inside redundant phone booths scattered across the city.
Today, iUrban e-charging stations can be found in phone booths, lamp posts, metros, and other public facilities. Backed by the City Council of Málaga and the Andalusian board of commerce, the company has expanded outside the national borders into neighbo...

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Edited by Suzanne Soh

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