Bright Ideas

DGene : Star Wars-inspired 3D holograms made affordable for businesses

  • China
  • 4 min read
  • Mar 09, 2020
  • By Hua Nan, Wang Xiao'e

© DGene

DGene's mobile-based VR/AR solution using integrated light field cuts the need for 3D modeling, useful for many sectors from retail marketing to conference calls

Star Wars-style holograms of products, popping out of smartphones, could soon be the norm to woo digital consumers. Shanghai-based DGene has come up a low-cost 3D hologram-generating software that enables more companies to create high-fidelity 3D images and immersive AR/VR experiences to engage with e-shoppers and employees.
Unlike mainstream 3D-tech providers, DGene uses integrated light-field technology to reconstruct high quality 3D images in space, without going through the time-consuming and expensive 3D modeling stage. Its 3D solutions are also easily accessible via smartphones for va...

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Edited by Suzanne Soh

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