Sonic Boom: Using sound wave technology to understand shopper behaviour

Indonesia

5 min read

Feb 17, 2020

By Marcel Thee

Sonic Boom helps mall operators understand shopper behaviors throughout their properties © Sonic Boom

Sonic Boom's solution, which enables data to be captured from mobile devices without needing an internet connection, is eyeing Indonesia's huge retail market

Jakarta's Sonic Boom is aiming to be the first Indonesian company offering the transmission and acquisition of data to and from smart devices via sound wave, without needing an internet connection. With its ability to travel discreetly and in ways that light and sight aren't able to, sound wave technology is being used in various fields, including marketing, finance and communication, as well as in industries like oil and gas, food and beverage, and retail. Sonic Boom also hopes to usher in a new era for Indonesian businesses with its patented audio technology, Sonic Tone, a proximity-based Io...

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Edited by Celine Lim

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