One of Indonesia’s first beauty blogs, FDN is a leading social-commerce site today for beauty enthusiasts to discover, review, discuss and shop beauty products.
Why
Immature market
In 2005, the style and beauty scenes were still relatively new in Indonesia.
Recent Internet penetration
While there were many women’s magazines, online platforms for discussions were rare.
Market
$8.26 billion
The estimated Indonesian beauty market value in 2018. Female Daily Network seeks to be a social sharing platform that captures and accommodates this massive market potential.
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