Foods for Tomorrow / Heura Foods

Updated: 01/2021

Spain / Barcelona , Spain

Angel/Seed 05/2020

Pitch

Sold at 2,000+ outlets in four continents, the Heura brand comprises sustainably produced, nutritious, plant-based vegan products that mimic both chicken and beef.

Why

Unhealthy alternative meats

Many other alternative meats are high in fat and salt and contain preservatives.

Lack of chicken substitutes

Almost all other alternative meats do not mimic chicken, the most consumed meat globally.

Emphasis on burgers only

Until now, alternative meat producers have mainly concentrated on burger products offering few other choices.

Market

$85bn

Forecast plant-based protein market size by 2030, based on CAGR of 28% from 2018: UBS

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