INNOVATION AT YOUR FINGERTIPS
Updated: 08/2019
Goola
Indonesia / Jakarta , Indonesia
Pitch
Capitalizing on the bubble tea craze, Goola secures US$5m funding to transform traditional Indonesian drinks into a global brand.
Why
Bubble tea drink craze
Cold, sweet drinks with various toppings are becoming more popular worldwide.
Busy urban lifestyle
Time wasted waiting for drinks at F&B outlets, younger consumers prefer on-demand deliveries.
Inefficient F&B systems
Local hawkers need help to modernize and compete with hi-tech F&B outlets and apps.
Market
$3.2bn
Expected global revenue generated by bubble tea industry in 2023, based on CAGR of 7.49% from 2017.
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