INNOVATION AT YOUR FINGERTIPS
Updated: 03/2016
Idachu
China / Beijing , China
Pitch
On-demand professional chef service providing high-quality meals in the intimacy and privacy of one’s home, and enjoyed among family and friends.
Why
Novelty-seeking middle class
China’s rising middle class are willing to pay for unique, quality experiences.
Hectic urban life
Working parents in Chinese cities are often too busy to cook for the family.
Food safety issues
Poor hygiene is an oft-cited concern when dining out in China.
Market
RMB 160 billion
Value of China’s on-demand F&B market in 2016, forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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