The latest bright idea from Aldi Haryopratomo’s social enterprise success Ruma, the Mapan app gives a unique twist to an Indonesian group-buying culture.
Why
Low purchasing power
Many Indonesians cannot afford to buy expensive high quality appliances.
Limitations of banking services
Many locals are unable, or unwilling, to use credit services to finance big-ticket purchases.
Existing “arisan” solutions
Traditional social networks already exist and are often used for financial assistance.
Market
90 million
The number of new consumers of financial services and other finance products in Indonesia by 2030.
The rest of the content is only available if you are logged in.
