On-demand makeup and image styling services in an app: Meishangmen’s makeup professionals provide affordable, convenient and hygienic services while using safe, branded products.
Why
Market gap
Chinese women often lack makeup skills; demand for makeup services far outstrips supply.
Poor pay, much idling
Many makeup artists in China work at photography studios with low salary and limited jobs.
Market
29 million
Estimated number of users of on-demand/O2O beauty services in 2016, seen to rise to 124 million by 2018. Makeup, beauty retail is worth hundreds of billions of RMB.
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