Banking on demand for healthy tea beverages, Changsha's cultural tea house will operate over 200 outlets, offering on-demand deliveries to customers across the city.
Why
Health issues
Increasing trend for health-conscious consumers to avoid buying food and beverages with unhealthy additives.
Quality assurance problems
Quality of services can be adversely affected due to rapid expansion of new brands.
Market
RMB 90bn
Market value of tea beverages in 2018, with over 450,000 on-demand drink outlets in China, according to iiMedia Research.
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