Taking the music industry by storm, Musical.ly strikes gold as THE video-sharing app for teenagers to make, star in and share clips set to music.
Why
Self-expression is in
Music-loving teenagers have a strong desire to show their identity, personality in a cool way.
Strong social needs
The youth want their own niche culture recognized, and seek acceptance from their peers.
Social networks lose creativity
Social-networking apps are increasingly similar, resulting in dull user experience.
Market
2.95 billion
Number of social network users worldwide by 2020. About 1/3 of Earth’s population use, or will use, social networks; of those, 650 million come from China alone.
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