INNOVATION AT YOUR FINGERTIPS
Updated: 07/2015
Nuanshi
China / Beijing , China
Pitch
Prepped meal kits for ordering online and easy, fun cooking at home – turning out a tasty and nutritious meal in minutes.
Why
Hectic urban life
Demand for quick, easy meals from a growing busy middle class in China.
Lack of quality takeout
Families seeking quality meals face limited choice in a takeout market dominated by fast food.
Food quality concerns
Consumers are increasingly concerned about food quality, hygiene and nutrition –the problems of eating out.
Market
RMB 160 billion
Value of China’s on-demand F&B market in 2015, forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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