INNOVATION AT YOUR FINGERTIPS
Updated: 03/2017
Qingnian Caijun (Mr Food)
China / Beijing , China
Pitch
Affordable, healthy and tasty prepped meal kits that busy office workers can order online, pick up on their way home and cook in five minutes.
Why
Hectic urban life
Demand for quick, easy meals from a growing busy middle class in China.
Lack of quality takeout
Families seeking quality meals face limited choice in a takeout market dominated by fast food.
Eating out concerns
Chinese are increasingly concerned about food quality, hygiene, nutrition –creating demand for healthy home cooking.
Market
RMB 160 billion
Value of China’s on-demand F&B market in 2015, a value forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.
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