Why

Plant-based food substitutes

Rising demand for alt-meat could divert $20bn worth of business from global meat supply chain.

Inefficient meat production

15,000 liters of water needed to produce just 1kg of beef.

Market

$85bn

Forecast plant-based protein market size by 2030, based on 28% CAGR from 2018: UBS. Barclays forecasts the alternative protein market reaching $140bn, or 10% of the global meat industry, in the same period. 

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