In November, across the US, the Amazon-owned Whole Foods Market began stocking cartons of a new milk-like beverage, but marketed as NotMilk. As a plant-based alternative to animal-sourced milk, NotMilk is made up of a surprising cocktail of pineapples, peas, cabbage and sunflower oil that, thanks to the work of AI algorithms, tastes like conventional milk.Behind NotMilk is The Not Company (NotCo), a Chilean alternative protein startup backed by Amazon CEO Jeff Bezos. NotCo raised $85m Series C funding in September 2020 to drive its expansion in the lucrative US market, breaking the dominance o...
© The Not Company
Armed with $85m Series C funding, NotCo has expanded to the US, competing head-on with popular US alt-protein brands for a foothold in the multibillion-dollar vegan market
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