Zhenmeat: Offering a modern plant-based meat alternative in China

© Zhenmeat

The Chinese startup is providing a product adapted for Chinese tastes in an emerging market.

Unlike most westerners who get to know meat alternatives from the Impossible Burger or Beyond Sausages, many Chinese are getting to know them from mooncakes or steamboat -- largely because of a local startup called Zhenmeat.Since it was founded in May 2019, Zhenmeat, which translates to "precious meat” in English, has created several meat alternatives tailored to Chinese tastebuds. It made its first splash during the Mid-Autumn festival last year, four months after its founding, when 3,000 boxes of mooncakes made with plant-based meat stuffing sold out in six days. At the same time, the compan...
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Edited by James Zhang, Matt Stanley

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