Starfield: Aiming to diversify Chinese consumers' food options with tasty and affordable plant-based meat

© Starfield

In a nascent market, one-year-old Starfield has brought its offerings to around 3,000 F&B outlets and generated RMB 10m in revenue

Chinese plant-based startups began grabbing headlines only this year, both for securing a string of funding and for rolling out new products. Among them, Shenzhen’s plant-based meat startup Starfield is the most-funded startup so far, announcing three rounds of investments in 2020 alone; it is also the fastest growing business in China’s nascent market. Starfield closed a nine-digit RMB Series A+ funding in October, including leading investor Lightspeed China Partners and existing investors Matrix Partners China, as well as Joy Capital and Sky9 Capital. It followed an eight-digit RMB seed...
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