Just a few months after Dao Foods International launched in early 2018, the UK F&B retail weekly The Grocer named it one of the 15 players disrupting the global meat industry today. What had impressed the magazine was Dao Foods’s mission to convince the Chinese, the world’s largest consumers of meat, that plant-based proteins would be just as palatable, but without the damage cost to the environment.Back then, the Chinese market barely knew what meat substitutes were, apart from the traditional vegetarian mock meat associated with Buddhist traditions. Led by pioneering impact investor Zhan...
Dao Foods's co-founder Zhang Tao at the 2019 Shanghai Next-Gen Good Food Bootcamp © Dao Foods
How can businesses involve Chinese consumers in the environmental cause, even if it isn’t a priority for them? For that, the impact investor-incubator Dao Foods has got its philosophy-led strategy figured out
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