JUST Egg, Eat JUST’s star product, is a liquid version of eggs made of protein-rich mung bean and turmeric coloring. The San-Francisco based startup also sells plant-based egg folded patties that can be heated up in a toaster, microwave or pan. JUST’s products are retailed in the US, Singapore, Hong Kong and Macau.
According to the startup, compared with traditional farmed eggs, JUST Egg requires 70% less water to produce and reduces CO2 emissions by 40%. The startup recently announced a frozen version of JUST Egg, available in April 2021 at retailers. Selling across major Asian e-commerce platforms such as WeChat, Alibaba, JD.com and Tmall, Eat JUST is building its own production facility in mainland China, where demand for plant-based food is growing strongly.
Why is it on our radar? At the beginning of 2019, in less than three months after