Farmer-to-table e-commerce has become one of the most hotly contested markets in China. Even the tech giants, Alibaba, Pinduoduo and Meituan, entered the space in the past few years, challenging established e-grocers that let farmers sell their produce online. Faced with the heat, B2B-focused Meicai – one of the sector’s first movers and today its most valuable startup – has since expanded to selling to consumers, too.The Covid-19 outbreak in China was disastrous for Meicai as eateries, its main customers, were forced to close. In February 2020, Meicai extended its online grocery platform and...
© Meicai
