Amid IPO talk, Meicai continues to push for growth in bid to become China's Sysco

© Meicai

Covid-19 helped speed up expansion to the B2C market for Meicai, China’s most valuable agrifood tech unicorn founded by a farmer’s son 

Farmer-to-table e-commerce has become one of the most hotly contested markets in China. Even the tech giants, Alibaba, Pinduoduo and Meituan, entered the space in the past few years, challenging established e-grocers that let farmers sell their produce online. Faced with the heat, B2B-focused Meicai – one of the sector’s first movers and today its most valuable startup – has since expanded to selling to consumers, too.The Covid-19 outbreak in China was disastrous for Meicai as eateries, its main customers, were forced to close. In February 2020, Meicai extended its online grocery platform and...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Bernice Tang

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.