The global event ticketing industry is worth as much as $46bn, of which almost 26% is pocketed by scalpers. Thousands of transactions also occur within an oligopoly whose few players define the market's rules. In Spain, a group of young entrepreneurs who worked for several years in the event ticketing industry saw the potential to change such market dynamics forever. They launched Tracer in 2017 to bring more transparency and fairness to both artists and fans.The company generates tickets for events in the form of dynamic QR codes that change every 20 seconds, making it nearly impossible...
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