Loones' cooperative e-marketplace connects farmers directly with agrifood businesses

Carlos García Santacruz, CEO and founder of Loones © CompassList

Loones, Spain’s first cooperative-based e-marketplace for bulk produce, helps traditional agricultural producers go digital

Farming has been one of the last bastions of offline business with Industry 4.0 principles late to penetrate the sector, even in developed nations. This is now changing in many countries, including Spain which recently hosted the Smart Agrifood Summit in Malaga. There, CompassList spoke to Carlos García Santacruz, who recently launched Loones, Spain's first online cooperative e-marketplace for bulk produce. An engineer whose family has been in agriculture for generations, Santacruz is trying to disrupt the sector to benefit farmers and ensure the sustainability of their liveli...
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