Paint-and-sip startup Bartega pivots online amid Covid-19, spreading the joy of painting to more

Bartega co-founder Benson Putra hosts a live painting class through Instagram. ©Bartega

The Indonesian startup finds new opportunities for growth in its unexpected shift

When Covid-19 forced Indonesians into home isolation in March, organizers of all sorts of offline workshops and classes, from yoga to aerobics, had to scramble to go online. Among them was “paint-and-sip” workshop Bartega, which transferred its classes from well-known cafes and bars to Instagram Live and Zoom. By selling painting kits to beginners that follow its free Instagram classes, it has continued to stay afloat.The company’s quick pivot also helped it to see new opportunities. For example, it has attracted new participants from beyond its previous markets of Jakarta and Bali since its l...
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Edited by Matt Stanley

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