SEE: Mini Shop, Big Promise

This Tencent-backed startup helps content creators make real money with their own e-shops in WeChat

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When former US First Lady Jackie Kennedy appeared in newspaper photographs dressed in Chanel suits, the masses rushed to buy imitation wool skirt suits made by cheaper brands. The essence of fashion icons remains the same – we dress like them because we want to be them – but the contemporary fashion icons are on social media like Instagram and WeChat. Followers look at photos of glamorous women dressed in high-end bathing suits while casually holding a branded bag on a yacht. Known as “influencers”, these women, and other content creators from a variety of fields, are n...
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Edited by Wendy Lovinger , Wang Xiao'e

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