Less than a year ago, a few users of the popular Chinese social networking app Jike got together to compose and record a video rap, paying tribute to the content-focused platform. Titled "Some good stuff," it was a direct reference to Jike's slogan then of "Ten minutes a day, let's see some good stuff." Part of the rap went:
Every day when I open my eyes, I check Jike for the weather and my horoscope
I’ve got an idea, which is probably not right, but if I post on Jike's "Wait for an answer online" someone else might
You could write down your stories, sad or funny, and we’ll...
A user's creation from "Draw for Jike" discussion group ©Jike
