The charm of Jike: From search engine to popular social network

A user's creation from "Draw for Jike" discussion group ©Jike

App’s success shows enthusiasm for a personalized, community-based content and search platform, emulated even by Tencent

Less than a year ago, a few users of the popular Chinese social networking app Jike got together to compose and record a video rap, paying tribute to the content-focused platform. Titled "Some good stuff," it was a direct reference to Jike's slogan then of "Ten minutes a day, let's see some good stuff." Part of the rap went: Every day when I open my eyes, I check Jike for the weather and my horoscope  I’ve got an idea, which is probably not right, but if I post on Jike's "Wait for an answer online" someone else might You could write down your stories, sad or funny, and we’ll...
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Edited by Matt Stanley , Bernice Tang

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