Yipin Shengxian

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With the innovative C2B2F (Customer to Business to Farm) business model he came up with, Fresh Market survived the winter for venture capital funding in China in 2016, and is today the leading fresh food e-commerce platform in East China.Zhang Hongliang (b. 1975) embarked on his journey as a serial entrepreneur after five years in the financial management sector and six years in the automobile industry. The persistent Suzhou native founded Fresh Market (Shihang Shengxian) in 2011 at aged 36, after several tries in three years.

Fresh Market offers cheaper, fresher produce from select farmers that consumers ordering online can easily pick up from self-collection cold-storage points dotted across urban communities.

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