STARTUP PROFILE

Babytree

Updated: 07/2017

Babytree

China / Beijing , China

Website

Series D 07/2016

Pitch

China’s largest online parenting community Babytree is the first to identify the core needs of (new) mothers: gain parenting knowledge, socialize, record and share, shopping.

Why

Limited resources, knowledge

Pediatric resources in China are limited and unevenly distributed, resulting in anxious young parents.

Higher spending power

Younger-generation Chinese parents prioritize quality and safety, and are willing to pay for them.

Two-child policy in China

The new policy is to spark an annual RMB 30 billion increase in mother-and-child spending.

Market

RMB 3.02 trillion

Estimated China’s infant-and-mother product spending by 2018; with the online segment expected to reach RMB 767 billion by 2018, from about RMB 360 billion in 2015.