Amid IPO talk, Meicai continues to push for growth in bid to become China's Sysco

China

6 min read

Mar 15, 2021

By James Zhang

Covid-19 helped speed up expansion to the B2C market for Meicai, China’s most valuable agrifood tech unicorn founded by a farmer’s son

Farmer-to-table e-commerce has become one of the most hotly contested markets in China. Even the tech giants, Alibaba, Pinduoduo and Meituan, entered the space in the past few years, challenging established e-grocers that let farmers sell their produce online. Faced with the heat, B2B-focused Meicai – one of the sector’s first movers and today its most valuable startup – has since expanded to selling to consumers, too.
The Covid-19 outbreak in China was disastrous for Meicai as eateries, its main customers, were forced to close. In February 2020, Meicai extended its online grocery platform...

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Edited by Bernice Tang

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