Ricult: Providing smallholder farmers easier access to capital
- Asia-Pacific
- 8 min read
- Apr 12, 2021
- By Putu Agung Wija Putera
Farmers in Pakistan learn to use the Ricult mobile app ©Ricult
Based in Pakistan and Thailand, Ricult’s mobile app platform provides advanced weather forecasting, easy loan applications and direct market access to help farmers increase productivity and profits
Despite producing a large portion of the world’s food and agricultural products, many smallholder farmers continue to face challenges such as pests and extreme weather, as well as business problems, including unfair prices and lack of funds.
Pakistani entrepreneur Usman Javaid believes that two basic issues are at the root of these problems: access to capital and information. “The formal banking system doesn't have an efficient way to determine the risk profile of farmers so it can’t serve them effectively," Javaid told CompassList in a recent interview. "Meanwhile, farmers can’t find out w...
Pakistani entrepreneur Usman Javaid believes that two basic issues are at the root of these problems: access to capital and information. “The formal banking system doesn't have an efficient way to determine the risk profile of farmers so it can’t serve them effectively," Javaid told CompassList in a recent interview. "Meanwhile, farmers can’t find out w...
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