Svara helps Indonesian radio stations win back listeners and advertisers

Indonesia

6 min read

Jun 22, 2020

By Putu Agung Wija Putera

©Svara

Using Svara’s digital broadcasting SaaS, radio stations can face off the onslaught of Spotify and Soundcloud

When was the last time you listened to the radio? Chances are, it’s been a while. Between 2014 and 2018, Indonesians listened to the radio for an average of less than 10 minutes a day. Local radio stations are facing stiff competition from foreign audio streaming services like Spotify, SoundCloud and JOOX. Advertisers, too, are switching from using the radio to these streaming platforms to plug their wares.
Svara is a digital broadcasting SaaS platform that seeks to give local radio stations a fighting chance to win back listeners and advertisers. Using Svara, stations can quickly upgrade t...

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Edited by Suzanne Soh

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