Inspired by America’s foodie trendsetter Blue Apron, BlackGarlic brings the gourmet meal kit craze to Indonesia’s affluent urbanites.
Why
Demand for healthy food
Organic food and healthy lifestyles are becoming more popular in Indonesia.
Time poor urbanites
Indonesians prefer home-cooked meals but lack time to shop and cook from scratch.
Market
141 million
The projected number of affluent middle-class Indonesians by 2020. BlackGarlic targeted busy urbanites and modern homemakers, whose growing wealth gives them access to more healthy lifestyle products.
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