Startup shutdown: Some takeaways from BlackGarlic’s demise

Meal subscription service BlackGarlic shut down in July, blaming the high costs of customer acquisition and retention. Here’s a look at why the Blue Apron copy couldn’t satisfy the Indonesian market’s palate

Innovation is highly valued in the startup scene. Yet in Southeast Asia, the greatest startup successes have involved borrowing from foreign models – even beating the original at its own game.  Singapore-based Grab brought to Southeast Asia the concept of a ride-sharing and -hailing app made famous by San Francisco’s Uber and Lyft, just six months before Uber reached the region in 2013. In Indonesia, the product is given a unique, local twist: by substituting cars with motorcycles, Go-Jek’s riders are able to buzz past the heavy traffic in Indonesian cities and navi...
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Edited by Bernice Tang

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