Startup shutdown: Some takeaways from BlackGarlic’s demise

Meal subscription service BlackGarlic shut down in July, blaming the high costs of customer acquisition and retention. Here’s a look at why the Blue Apron copy couldn’t satisfy the Indonesian market’s palate

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Innovation is highly valued in the startup scene. Yet in Southeast Asia, the greatest startup successes have involved borrowing from foreign models – even beating the original at its own game.  Singapore-based Grab brought to Southeast Asia the concept of a ride-sharing and -hailing app made famous by San Francisco’s Uber and Lyft, just six months before Uber reached the region in 2013. In Indonesia, the product is given a unique, local twist: by substituting cars with motorcycles, Go-Jek’s riders are able to buzz past the heavy traffic in Indonesian cities and navi...
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Edited by Bernice Tang

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