8villages to refocus business, shelve B2C agri-ecommerce ops as Covid boost proves short-lived

©defika hendri/Unsplash

Despite a spike in B2C demand during Indonesia’s initial lockdowns, 8villages customers returned to shopping offline once restrictions eased

When the Covid-19 lockdowns were at their strictest in Indonesia and local markets were closed, agri e-commerce platforms selling vegetables and other produce directly sourced from farmers enjoyed a boost in orders. But the boom did not last, at least not for 8villages, one of the pioneers in the sector.CEO and founder Sanny Gaddafi said the B2C side of its e-commerce arm, RegoPantes, has been put on hiatus after facing low demand. “It turns out that people have not changed [their buying behaviors]. They’d still go to the markets and malls even if they were in the 'red zones' [of Covid-19 infe...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Matt Stanley

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.