8villages to refocus business, shelve B2C agri-ecommerce ops as Covid boost proves short-lived

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Despite a spike in B2C demand during Indonesia’s initial lockdowns, 8villages customers returned to shopping offline once restrictions eased

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When the Covid-19 lockdowns were at their strictest in Indonesia and local markets were closed, agri e-commerce platforms selling vegetables and other produce directly sourced from farmers enjoyed a boost in orders. But the boom did not last, at least not for 8villages, one of the pioneers in the sector.CEO and founder Sanny Gaddafi said the B2C side of its e-commerce arm, RegoPantes, has been put on hiatus after facing low demand. “It turns out that people have not changed [their buying behaviors]. They’d still go to the markets and malls even if they were in the 'red zones' [of Covid-19 infe...
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Edited by Matt Stanley

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