Indonesia’s fourth unicorn, e-commerce startup Bukalapak, a popular marketplace platform for MSMEs, becomes first unicorn startup to be listed on the Indonesian Stock Exchange.
Why
Need for online marketplace
Lack of a secure, convenient online B2C and C2C marketplace for businesses and individuals
Fragmented online markets
More than 50m MSMEs, contributing to 60% of GDP, needed their own websites/social media.
Market
$172bn
Predicted GMV of Southeast Asia’s e-commerce industry in 2025 according to Google-Temasek-Bain research in 2020. Covid-19 pandemic accelerated e-commerce adoption in a wide variety of markets.
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