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Canika woos young couples with more flexible prices and options in Indonesia's $7bn wedding planning market

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Weddings are a big business in Indonesia. Pre-wedding photoshoots alone have grown more extravagant over the years. Big bucks are also splashed on luxurious gown rentals, makeup and grand receptions. No wonder the wedding planning market is a $7bn industry in Indonesia.
The market has also gone online in the recent years. Bridestory, founded in 2014, is the country's largest wedding planning e-commerce platform today, matchmaking more than 3.5m couples to over 20,000 wedding services vendors annually. It was acquired by e-commerce unicorn Tokopedia last year for $30m.
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