From China, Clever Home to build “Home Depot” marts in Africa

Image: Shutterstock

Combining B2B2C and O2O models, Clever Home is turning its 40,000sqm trade center in Nigeria into the "Yiwu marketplace" for Chinese companies looking to set up shop in Africa

Veteran businessman Chen Yalin came up with a masterplan for Africa in 2015 during his first tour of Africa as council member of the Jiangsu Chamber of Commerce in Shanghai."My first impression of Africa was that it's much more bustling than Yiwu (China's Commodity City). Due to its underdeveloped manufacturing industry, Africa relies heavily on imports and multi-layered wholesale distribution channels," said Chen. "You can see people carrying big bags on shoulders or on the head almost everywhere. At that moment, I decided to start a business and make some changes in Africa," he explained.Che...
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Edited by Suzanne Soh

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