After the launch of its well-known OmniPork series in 2018, Hong Kong-based Green Monday introduced a new product line, OmniSeafood, into the market this month. With 40,000 points of sales in over 20 markets, consumers worldwide will have a chance to taste the full range of plant-based seafood products made from non-GMO soy, pea and rice, but Green Monday is more than a plant-based meat business. CEO and founder David Yeung, who has been a vegetarian for the past 20 years, kicked off Green Monday as a purpose-driven business nine years ago because he had always cared about animal welfare...
© Future Food Asia
For Chinese startup Green Monday, it’s important to resonate with different local audiences by adapting to local culture and dietary habits and continuously fine-tuning existing products
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