HeyGo's shattered dreams: Promising P2P classified services platform failed to scale


With 96,000 monthly active users, classified services app HeyGo grew in user numbers, but not revenue. It soon declared bankruptcy 

Sharing economies have attained impressive levels of growth in the last few years, with the sector generating €28 billion in gross annual revenue in 2018 in Europe alone. Spain is at the vanguard of the sharing economy in Europe, with 6% of its population employed by companies adopting this business model for their products and services, above the European average.  Despite often being in the crosshairs of ever-increasing government regulations, collaborative economy startups have grown consistently. Airbnb, Uber and BlaBlacar are just a few examples of how successful...
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Edited by Celine Lim

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